Behind The Numbers
Marketing
Episodes
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
Today, we are delving into the artistic aspect of artificial intelligence with Matt Swalley, one of the founders and the Chief Business Officer of Omneky.
Omneky serves as an AI-based marketing platform that generates and optimizes personalized advertisement creations to enhance sales across all digital interactions. Utilizing the powerful capabilities of OpenAI's GPT-4, DALLE-2, and their own exclusive algorithms, Omneky's platform empowers clients to analyze the aesthetic preferences of their target audiences and effectively manage a multitude of AI-generated advertisements tailored to drive conversions for each customer profile.
In this episode Matt explains how artificial intelligence is being used in the creative advertising space; the challenges associated with content creation, distribution and engagement; and more!
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals & The NEW ROI: Going Behind The Numbers
🔸 Connect with Dave on LinkedIn
🔸 Connect with Dave on FaceBook
🔸 Follow Dave on Twitter
🔸 Check out www.NEWROI.com for more.
💡 Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
🔹 Check out more of Behind The Numbers on YouTube
🔹 Check out more of Behind The Numbers on RVN Television
Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it.
BEHIND THE NUMBERS IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
Whether you’re looking to raise capital or just grow the top line, today’s guest has valuable insights to share with you.
Dave Bookbinder goes Behind The Numbers with Michael Doyle - Chief Executive Officer at BrandIron
Brand Iron is a leading branding and marketing consulting and implementation firm. Michael is an advisor to private equity firms, real estate firms and technology companies, focusing on capital raise efforts, branding and positioning companies for acquisition. He's been a part of 3 successful exits including selling his own company and being part of an initial public offering. He's helped companies raise over 5 Billion in capital, and been an advisor to over 40 acquisitions.
In this episode we’re discussing the qualities of a memorable brand, how to position your company to get acquired, and the key elements of every successful pitch deck.
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals & The NEW ROI: Going Behind The Numbers
🔸 Connect with Dave on LinkedIn
🔸 Connect with Dave on FaceBook
🔸 Follow Dave on Twitter
🔸 Check out www.NEWROI.com for more.
💡 Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
🔹 Check out more of Behind The Numbers on YouTube
🔹 Check out more of Behind The Numbers on RVN Television
Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it.
BEHIND THE NUMBERS IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!
Tuesday May 02, 2023
Tuesday May 02, 2023
Today’s guest has been recognized as one of the greatest teachers of our time and has been called a "Creativity Guru." She’s here today to teach us about Strategic Creativity.
Dave Bookbinder goes Behind The Numbers with Robin Landa. Robin is an expert in creative advertising, branding, graphic design, and social media, and has been called a "creativity guru," having published over 20 widely recognized books in her fields of expertise. Robin holds the title of Distinguished Professor of the Michael Graves College, Kean University, USA. She has won numerous awards for her design, writing, and research, and the Carnegie Foundation lists her among the greatest teachers of our time.
In this episode Robin shares why ‘brainstorming’ is counterproductive in idea generation; how to use creativity in a strategic fashion; constructing a brand narrative; and more!
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals & The NEW ROI: Going Behind The Numbers
🔸 Connect with Dave on LinkedIn
🔸 Connect with Dave on FaceBook
🔸 Follow Dave on Twitter
🔸 Check out www.NEWROI.com for more.
💡 Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
🔹 Check out more of Behind The Numbers on YouTube
🔹 Check out more of Behind The Numbers on RVN Television
Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it.
THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES
Thursday Dec 15, 2022
Thursday Dec 15, 2022
Today’s guest says that "People don't do business with a logo. They do business with a person." She’s here today to discuss the importance of building your personal brand to stand out from the competition.
Dave Bookbinder goes Behind The Numbers with Tonya Eberhart, Founder & CEO of BrandFace. Tonya is also a bestselling author of the book, BrandFace: Be the Face of Your Business & a Star in Your Industry, and hosts of the Be Bold Branding Podcast.
In this episode, we’re discussing why your personal brand is a valuable asset and what it takes to build an authentic, consistent personal brand. We’re also discussing how to differentiate and monetize that brand, and more!
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals & The NEW ROI: Going Behind The Numbers
🔸 Connect with Dave on LinkedIn
🔸 Connect with Dave on FaceBook
🔸 Follow Dave on Twitter
🔸 Check out www.NEWROI.com for more.
💡 Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
🔹 Check out more of Behind The Numbers on YouTube
🔹 Check out more of Behind The Numbers on RVN Television
Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it.
THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
Today’s guest explains that confidence and boldness are learned skills that can be transformational for your business and personal success.
Dave Bookbinder goes Behind The Numbers with Fred Joyal, President of The Fred Joyal Company and author of SuperBold. Fred co-founded the 1-800-DENTIST referral service in 1986 with Gary Saint Denis. It was the largest dental referral business in the country, with over 250 employees and serving every state, and over 30 years generated over $1 billion in revenue.
In this episode, we’re discussing what it means to be Superbold and how being bolder can help you secure more deals, advance your career and make you more financially successful. It starts with changing your mindset.
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals
🔸 Connect with Dave on LinkedIn
🔸 Connect with Dave on FaceBook
🔸 Follow Dave on Twitter
🔸 Check out www.NEWROI.com for more.
💡 Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
🔹 Check out more of Behind The Numbers on YouTube
🔹 Check out more of Behind The Numbers on RVN Television
Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it.
THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!!
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
Is social media marketing important for growing your business? Today’s guest has the answer to that question and more.
Dave Bookbinder goes Behind The Numbers with Gordon Van Wechel, President, The Alchemy Consulting Group.
In this episode, Gordon discusses the importance of your online reputation and how to get the most out of marketing technology. He also is offering the Behind The Numbers audience a free book by using this link: https://core5marketing.com/
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts
Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from!
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth.
Please connect with him on LinkedIn and check out https://www.NewROI.com
Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 5% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!!
Wednesday Sep 29, 2021
Wednesday Sep 29, 2021
You’ve probably gotten text messages with a code to authenticate your identity – or messages to confirm your curbside dinner pickup… but have you ever wondered what’s going on behind the scenes of those messages and who’s really sending them?
Dave Bookbinder goes Behind The Numbers with Paul Rupert, CEO of Global Point View.
In this episode, Paul shares his experiences in working with startups to Fortune 500 companies and “pulls back the curtain” on what’s behind those two-factor authentication messages. He also explains how companies are using CPaaS (communications platform as-a-service) to drive sales and scale businesses.
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts
Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from!
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth.
Dave is a Managing Director at B. Riley Financial, where he works closely with business owners, CFOs, Controllers, and CEOs. Dave has conducted valuations of the securities and intangible assets of public and private companies for various purposes.
Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
Please connect with me on LinkedIn and check out https://www.NewROI.com
THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 5% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!!
Wednesday Oct 14, 2020
Wednesday Oct 14, 2020
Your brand is your identity. More than a logo or color palette, my guest says that the brand should align with your mission because every brand is a “movement.”
Dave Bookbinder goes Behind The Numbers with Emily Soccorsy, CEO of Root and River.
In this episode, Emily shares insights on how to align the corporate brand with the mission and values of an organization, to attract the ideal customers.
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts
Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from!
Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com
Please connect with me on LinkedIn and check out https://www.NewROI.com