Cash is King, So Stop Treating it Like a Second-Class Citizen - David Safeer

On this episode of Behind the Numbers., we dive deep into the intricate world of financial management, focusing specifically on cash flow intricacies. We are delighted to host David Safeer, the creator of the Cash is Clear learning system, and a seasoned businessman with extensive experience in Fortune 50 and Fortune 100 companies.

Drawing on his career in business and consulting, David shares valuable insights from his transformative Cash is Clear program. He sheds light on common misconceptions related to cash flow and how it profoundly affects the sales, marketing, and operational aspects of a business. The discussion is especially enlightening for small businesses navigating their transition into larger operations which often presents challenges in managing cash flow.

In addition to identifying the problems, Safeer also suggests practical solutions. He underscores the need for robust systems to manage cash flow effectively, challenging the typical emphasis on measuring success through profit and sales. Safeer suggests a different perspective, advocating for efficient cash flow systems as the foundational backbone of a successful business model.

This episode extends beyond basic financial management principles and touches on the vital aspect of mindset shift in handling cash flow. While many businesses focus on past financial records, Safeer advises on the necessity to anticipate and strategize for future financial decisions. He discusses the typical errors businesses make and emphasizes the need for a forward-thinking approach, underlining the role of the 5M model - Mindset, Modeling, Management, Mentoring, and Maximizing - in impacting cash flow positively.

Safeer explores the often-overlooked role of accountants in cash flow management, suggesting that they should not just report but proactively manage cash flow. He wraps up the episode by reiterating the importance of changing business mindsets to achieve a healthier financial state and extends an invite to struggling businesses to seek help and strategies for becoming more cash flow positive.

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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