Thursday Jun 09, 2022

Using Behavioral Intelligence to Improve Sales - Ben Bressington

Today’s guest applies his Criminology, Law & Gamification training to hacking human communication, helping people to discover the hidden message or opportunities within each conversation.

Dave Bookbinder goes Behind The Numbers with Ben Bressington, CEO of BehaviorSales, a Behavioral Intelligence company.

In this episode, Ben shares the secrets to hacking influence, instantly build trust and how to understand key body language signs. Ben also offers insights into personality types and how to interact with each type.

Listen for Ben’s offer in the second segment and grab your free copy of his book: People Ignorant.

Email: and mention Behind The Numbers to get a free digital copy!

About the Host:


Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.


Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.


He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”


🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals

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💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers.

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