Break The Rules to Grow Your Business - Kathy Walterhouse

On this episode of Behind the Numbers, we uncover the unconventional business approach of professional rule breaking! Join us as we decipher this unique strategy with Kathy Walterhouse, a professional rule breaker and host of the Professional Rule Breaker podcast. Learn how breaking from the norm doesn't mean breaking laws, instead it's about challenging conventional wisdom and disrupting the status quo.

Through Kathy's unique approach, paralleled with Elon Musk’s disruption of the auto industry, she has found stunning success in her sales career, selling close to a billion dollars. In our discussions, Kathy dives deep into the importance of maintaining a strong mindset, overcoming doubts and fears, dealing with imposter syndrome, and centering the focus on the customer for utmost success in sales.

Kathy lays emphasis on the principle of selling in the same way you'd like to be sold to. Pushing stereotypes aside, she introduces the idea of selling as a noble act of helping others, removing their pains, and guiding them towards success. As Kathy points out, when customers succeed, so does the business. Also, learn about Kathy’s 'connection campaign'- a unique way to engage customers at a personal level for more meaningful connections.

To wrap up, Kathy encourages us to dare to break the norm and to always remain brave and authentic. According to her, every individual carries the potential to make a significant difference. Don't miss out on this enlightening episode of Behind the Numbers, where we explore how professional rule breaking can lead to unprecedented success in sales and business.

About our guest:

Kathy Walterhouse has been named Top 20 Business Coach to look out for in Disrupter Magazine. She is an ex- corporate sales expert having sold close to a billion dollars. After being asked numerous times how she did it Kathy realized there was a real need to help entrepreneurs find success in their marketing and sales. She has her own methodology of success. One of her pillars of success is being authentic and having the philosophy of drawing outside the lines, not following what is expected .....in essence being a rule breaker.

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

 

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