Adapt, Innovate, and Lead - Keith Baldwin

In this powerful episode of Behind the Numbers, host Dave Bookbinder sits down with Keith Baldwin—CEO of Spikes Nationally Famous, author, and podcast host of Trophy Moments. Keith Baldwin recounts his journey from employee to CEO in the sports industry, a path marked by resilience, hard work, and a deep commitment to employee care.

Adapting in Crisis
Keith delves into the challenges his company faced during the global pandemic. Spikes, a business historically reliant on group gatherings, transformed its operations to become a call center for New York State in record time. Baldwin explains how his team's adaptability and dedication allowed them to keep everyone employed and continue serving their community. This story highlights the importance of responsiveness, innovation, and team commitment in business continuity.

A Year of Breaking the Norm
Keith also shares his personal mission to break daily routines and experience something new each day, including adventures like flying a plane and spending a night on Philadelphia’s streets. These unique experiences led to valuable insights on self-discovery and personal growth—stories that will resonate with listeners seeking to push their own boundaries.

About the Podcast "Trophy Moments"
On his podcast Trophy Moments, Keith Baldwin explores meaningful milestones and ‘firsts’ in people’s lives. The show is packed with humor and inspiration, challenging listeners to break out of their comfort zones and pursue personal goals.

Tune in to hear an inspiring conversation on resilience, business transformation, and the power of living life to the fullest.

About Keith Baldwin:

Keith L. Baldwin has spent over forty plus years in the Awards and Recognition business for one company on a journey from a teenage employee to an owner.  He has worked in all aspects of the business from assembly and engraving to his current position as Chief Relationship Officer and Majority Partner of Spike’s Trophies, Ltd.  Spike’s is an award winning Retailer and Manufacturer of the year recipient in the industry nationally and in the local community since 1929.    Spike’s is also a distributor of Promotional Products and a manufacturer of interior Signage with three retail locations in Philadelphia and surrounding areas.    

About Our Sponsor:

Haefele Flanagan (HFCO) is a full-service accounting firm that’s been serving clients since 1967.  Not your typical accounting firm, HFCO’s services extend well beyond tax and audit to include valuation services, strategic and succession planning, leadership development, and more.  When you work with Haefele Flanagan, we help you realize your long-term goals.  Please visit them at www.hfco.com.

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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