Tuesday Apr 11, 2023

Revolutionizing Cleanliness: The Story of Silver Defender – Zeynep Ekemen

Today’s guest is the Founder of an award-winning company that gained notoriety during the global pandemic and is still keeping people safe from germs on common surfaces today/

Dave Bookbinder goes Behind The Numbers with Zeynep “Z” Ekemen, Founder and CEO of Silver Defender.  

Silver Defender provides self-cleaning adhesive films with built-in antimicrobial protection that help businesses keep their commonly touched surfaces clean.

In this episode, Zeynep talks about her company's innovative antimicrobial film that can be applied to high touch points to keep surfaces constantly clean. The conversation covers the inspiration behind the product, its protective properties, and its applications beyond the pandemic.. She also shares her entrepreneurial journey and more!

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.


Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.


He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”


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