Wednesday Jul 06, 2022

Becoming Superbold To Increase Success - Fred Joyal

Today’s guest explains that confidence and boldness are learned skills that can be transformational for your business and personal success.

Dave Bookbinder goes Behind The Numbers with Fred Joyal, President of The Fred Joyal Company and author of SuperBold.  Fred co-founded the 1-800-DENTIST referral service in 1986 with Gary Saint Denis. It was the largest dental referral business in the country, with over 250 employees and serving every state, and over 30 years generated over $1 billion in revenue.

In this episode, we’re discussing what it means to be Superbold and how being bolder can help you secure more deals, advance your career and make you more financially successful. It starts with changing your mindset.

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.


Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.


He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”


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