How to Build a Business Plan - Brandon White

Join Dave Bookbinder as he gets up close with Brandon White, an entrepreneur, author of  Back of the Napkin to... Business Plan in 11 Slides, and radio host, in this illuminating episode of Behind the Numbers. Learn about Brandon's journey from the confusion he faced post-college to his triumphant stride into the world of entrepreneurship. Trace his steps to success as he used the internet to his advantage, built a digital magazine, and successfully raised funds from venture capitalists.

Listen to Brandon tell the tale of his run-ins as an entrepreneur including his dramatic encounter with a venture capitalist that facilitated a million dollars boost to his digital magazine. Discover how his innovative mindset and determination led to his company being sold to a large public media organization based in Canada. Aside from his entrepreneurial exploits, learn about his experiences as a venture capitalist, a stint at America Online, and his journey to business school.

When it comes to starting or growing a business, having a lucid and robust business plan is critical. Brandon discusses his approach of turning a comprehensive business plan into an easy-to-understand 11-slide presentation. He outlines the various aspects of the business plan, from the elevator pitch to the go-to-market strategy. With valuable insights from his experiences, missteps, customer interactions, and knowledge as an investor and entrepreneur, Brandon is a treasure trove of advice for aspiring and established business owners alike.

Besides dispensing his wealth of knowledge, Brandon is also involved in his recent project, Trevally and hosts the The Brandon White Show. Whether you're starting out with a business idea or seeking ways to expand your existing venture, this episode is brimming with actionable tips that can guide you towards success in business.

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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