Building a Skincare Empire: Kelley Thornton on Leadership, Culture, and Men’s Wellness

Welcome to Behind the Numbers! Join host Dave Bookbinder as he interviews Kelley Thornton, CEO and founder of Tiege Hanley, a leader in men’s skincare. This episode dives deep into leadership, entrepreneurship, and the unique journey that took Kelley from corporate sales to launching a thriving skincare brand focused on helping men look and feel their best.

Kelley shares his experiences as a serial entrepreneur, including how his personal battle with skin cancer sparked Tiege Hanley’s mission to offer high-quality, simple skincare solutions for men. Learn about the company’s innovative direct-to-consumer marketing strategy and how they’re changing perceptions around men’s self-care.

Kelley also opens up about the core values behind Tiege Hanley’s company culture, the challenges of growing a consumer-focused brand, and the critical role humility plays in effective leadership. Aspiring entrepreneurs will find his advice on building a brand and nurturing a strong team invaluable.

Plus, don’t miss Kelley’s exclusive discount for Behind the Numbers listeners: visit www.tiege.com/behindthenumbers to save big on premium men’s skincare products!

Whether you’re an entrepreneur, a skincare enthusiast, or simply interested in the future of men’s wellness, this episode offers valuable insights on business growth, leadership, and self-care.

About Kelley Thornton:

Kelley Thornton is the Founder & CEO of Tiege Hanley. 

After college, Kelley entered the Metropolitan New York area workforce as a sales representative in the point-of-purchase display and packaging industry. A few years into his career he was tasked with developing a Chicago presence for his company, Phoenix Display & Packaging, which later became part of International Paper. He relocated to Chicago, IL in 1993 and continued his trajectory to National Accounts Manager and ultimately Regional Sales Manager.

After a successful 20-year career in the throes of Corporate America, he left the industry to found his second company, Purchase Point LLC. Purchase Point helped CPG companies think differently about their in-store merchandising platforms. Growing quickly with global customers such as Unilever, Mars Wrigley, Bayer, and Pfizer, Kelley brought a creative approach to captivating consumers during the last seven seconds along their Path to Purchase.

Through his experience at Purchase Point, Kelley found the rapidly growing men’s care industry inspiring. In 2016 he stepped away to found his next company, Tiege Hanley, a company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. 

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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