Your Story Drives Your Brand - Paul Furiga

Today’s guest says that your story is your organization's most important marketing asset. He’s here to tell us why – and how we can improve that story.

Dave Bookbinder goes Behind The Numbers with Paul Furiga, founder of public relations/marketing agency, WordWrite, and author of Finding Your Capital S Story.

In this episode, Paul shares the science of story-telling and why it works.  We’re also discussing why stories matter with customers, employees, and investors – plus, the value of a company’s story in relation to its brand.

About the Host:

 

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

 

Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

 

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