Thursday Jun 30, 2022

Roy Osing – Be DiFFERENT or Be Dead!

Today’s guest says that audacious leadership is the key to breaking away from the traditional methods of getting sh*t done. His proof point: he took a data and internet company from its early stages to a billion in annual sales.

Dave Bookbinder goes Behind The Numbers with Roy Osing, President & CEO of Brilliance for Business and author of the Be Different or Be Dead book series. His latest is called The Audacious ‘Unheard-Of Ways I Took a Startup To A BILLION IN SALES and is his seventh book in the series.

In this episode we’re discussing the characteristics of audacious leadership and why is it absolutely critical to organizational success.  Roy also shares how to build a remarkable brand that sets you apart from everyone else.

About the Host:


Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.


Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.


He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”


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