The Power of Your Personality – Merrick Rosenberg

In an insightful episode of "Behind the Numbers", Merrick Rosenberg - CEO of Take Flight Learning, introduces us to a remarkable approach to understanding and leveraging the power of personality for individual and company success. Merrick explores the influence of personality on leadership styles, business decision-making, and workplace interactions through his innovative four-birds DISC assessment method.

With clear insights, Rosenberg introduces us to the distinct personality types - Eagles, Parrots, Doves, and Owls, each contributing a unique energy to the team dynamics. He flawlessly underscores the indispensable importance of flexing communication and leadership styles, which he describes as being a 'chameleon', to cater to different team members' unique needs for a more productive work environment.

Within this animated conversation, Rosenberg highlights how critical aspects such as designing role descriptions, identifying the right-fit persona for companies, and the role of personality styles in cultivating successful relationships both at the workplace and personally. Furthermore, he debunks common stereotypical beliefs about the representation of the four personality styles across genders.

He introduces listeners to his award-winning movie "Bird Brains, Inc." which effectively visualizes personality styles and their interactions.  His dialogue further extents to sharing essential tips on effective communication, creating functional teams, and daily activities that can be enhanced by understanding these styles.

Wrapping up the episode, Merrick discusses the tangible positive outcomes his clients have benefitted from, indicating that the key to organizational success indeed lies in understanding the intricate web of interpersonal dynamics and primal personality traits.

About Merrick Rosenberg:

Merrick Rosenberg founded Team Builders Plus in 1991 and reinvented how people learn about themselves through personality styles when he started his second company, Take Flight Learning, in 2012. 

He is the author of eight award-winning books about tapping into the power of personality, including The Chameleon and Which Bird Are You?. 

Merrick has worked with more than half of the Fortune 100 companies. Under Merrick’s leadership as CEO of Take Flight Learning, his company has been selected as the New Jersey Business of the Year by NJ Biz Magazine and has repeatedly been named one of the Fastest Growing Companies and Best Places to Work by the Philadelphia Business Journal. He is also an award-winning filmmaker, as his personality styles movie BirdBrains, Inc., won ten film festival awards, including Best Short by the Indie Film Fest.

Merrick won an award for Best Political Book of 2023 for Personality Wins: Who Will Take the White House and How We Know: Maincrest Media 2023 Award Winners.

About Our Sponsor:

Haefele Flanagan (HFCO) is a full-service accounting firm that’s been serving clients since 1967.  Not your typical accounting firm,HFCO’s services extend well beyond tax and audit to include valuation services, strategic and succession planning, leadership development, and more.  When you work with Haefele Flanagan, we help you realize your long-term goals.  Please visit them at www.hfco.com.

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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