Your Brand is More Than a Logo - Emily Soccorsy

Your brand is your identity.  More than a logo or color palette, my guest says that the brand should align with your mission because every brand is a “movement.”
Dave Bookbinder goes Behind The Numbers with Emily Soccorsy, CEO of Root and River.
In this episode, Emily shares insights on how to align the corporate brand with the mission and values of an organization, to attract the ideal customers.
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts
Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from!
Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com 
Please connect with me on LinkedIn and check out https://www.NewROI.com

Build and Protect Your Brand - Sean McConnell

Building a successful brand is only one part of the brand development process – that brand requires proper legal protection as well.
Dave Bookbinder goes Behind The Numbers with Sean McConnell, Senior Attorney at Pepper Hamilton.
In this episode Sean shares his unique experiences in building and protecting brands and intellectual property assets.
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts
Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from!
Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com 
Please connect with me on LinkedIn and check out https://www.NewROI.com
 

Stories That Sell - Gerry Lantz

Dave Bookbinder goes Behind The Numbers with Gerry Lantz, Founder of Stories That Sell.  
In this episode we discuss the power of stories in marketing and branding. 
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts.

Your Brand & Corporate Culture Impact Business Value - Mark Iorio

Dave Bookbinder goes Behind The Numbers with Mark Iorio, Managing Director, BCAT. 
In this episode we discuss the alignment of corporate brand and corporate culture and how that impacts business valuation. 
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts.

How to Dress for Success - Brian Lipstein

Dave Bookbinder goes Behind The Numbers with Brian Lipstein, CEO of Henry Davidsen. 
In this episode we discuss how to make a great impression and dress for success.  
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts.

The Role of the Chief Financial Officer - Tony Vitullo

Dave Bookbinder goes Behind The Numbers with Tony Vitullo, Chief Financial Officer at Arora Engineering. 
In this episode we discuss the role of the CFO. 
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts.

Building an Intentional Culture - Andy Levin

Dave Bookbinder goes Behind The Numbers with Andy Levin, President of MHS Lift
 In this episode we discuss how a Corporate leader turned around the business by improving the corporate culture and employee morale. 
 
Check out more of Behind The Numbers on YouTube
Behind The Numbers is available wherever you get your podcasts
Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from!
Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com 
Please connect with me on LinkedIn and check out https://www.NewROI.com